Anxiety over spills and stains on carpets makes children lie to parents, compels house guests to rearrange furniture, and launches renters into smear campaigns against previous tenants.
We are all liars. Because we are afraid of getting caught.
Resolve breaks the cycle of fear and lies by tackling the problem at its core, removing the stains themselves, leaving your carpets – and your reputation – clean, every time.
The bold effectiveness of Resolve recalls the handiwork of infamous real-life and fictional fixers. Which is why Jonathan Banks (Breaking Bad), Liev Schreiber (Ray Donovan), and Michael Cohen himself are the new faces of the brand.
And they are ready to help you clean up your mess with a simple fix. Resolve.
Unproduced spec project
Role: Art Director + Copywriter
TV Spots: Cover Your Tracks with the Resolver
Michael Cohen gets the comeback no one asked for — starring as “The Resolver” in a series of darkly humorous spots.
Girl Trouble :30
A teenage boy sweats profusely and talks into a phone. Behind him we see a girl’s motionless legs and feet on the floor.
Boy: I made a mess.
The Resolver: No you didn’t.
Boy: But I –
The Resolver: I’m on my way.
There is a loud knock on the door. The boy opens the door. The Resolver holds a black briefcase.
Boy: That was fast.
The Resolver: No, this is fast. Get to work.
The Resolver shoves his briefcase into the boy’s arms.
Boy: But I thought you would –
The Resolver: Never again.
The boy opens the briefcase to reveal a can of Resolve. Cut to the boy on his knees spraying an area of carpet that’s covered in his spilled coffee, right next to his perfectly alive girlfriend, who’s busy relaxing on the carpet, sipping on her own coffee and watching videos on her phone. It is clearly the girl’s house.
Super: RESOLVE LOGO
The Resolver VO: Cover your tracks. With Resolve.